Your privacy matters

• Provide, maintain, and improve the Senda email marketing platform and its features
• Process your email campaigns, manage contact lists, and generate analytics reports
• Authenticate your identity and secure your account against unauthorized access
• Send transactional emails such as password resets, billing receipts, and security alerts
• Communicate product updates, feature announcements, and service notifications
• Monitor platform performance, detect abuse, and prevent fraud or security breaches
• Comply with legal obligations and enforce our Terms of Service
• Aggregate and anonymize usage data for analytics that help us improve our product

• All data is encrypted in transit using TLS 1.2+ and at rest using AES-256 encryption
• Our infrastructure is hosted on ISO 27001 and SOC 2 Type II certified data centers
• We implement role-based access controls and the principle of least privilege for all internal systems
• Regular penetration testing and vulnerability assessments are conducted by third-party security firms
• Automated monitoring and alerting systems detect and respond to anomalous activity in real time
• Data backups are encrypted and stored in geographically distributed locations for disaster recovery
• All employees undergo security awareness training and background checks

Under the General Data Protection Regulation (GDPR) and other applicable data protection laws, you have the following rights regarding your personal data:

• We send transactional emails (account verification, password resets, billing notifications) that are essential to the service and cannot be opted out of
• We may send product update emails, feature announcements, and tips about using Senda effectively — you can opt out of these at any time via the unsubscribe link
• We do not share your email address with third parties for their marketing purposes
• Email analytics data (opens, clicks, bounces) for campaigns you send is available only to you and is not shared with other Senda users
• We comply with CAN-SPAM, GDPR, and other anti-spam regulations in all email communications

• Payment Processing: We use Stripe to securely process payments. Stripe is PCI DSS compliant and handles your card details directly — we never store full card numbers on our servers
• Cloud Infrastructure: Our platform runs on AWS, which provides robust physical and network security controls and is SOC 2 and ISO 27001 certified
• Analytics: We use privacy-respecting analytics tools to understand platform usage and improve our product. All data is aggregated and anonymized
• Email Delivery: We may use sub-processors to assist with email delivery infrastructure, all of whom are contractually bound to data protection standards
• We do not sell, rent, or trade your personal data to any third party for their independent use
• A current list of sub-processors is available upon request by contacting hello@senda.co.tz

• Account data is retained for as long as your account is active and for a period of 90 days after account deletion to allow for recovery
• Campaign analytics data is retained for 24 months, after which it is automatically aggregated and anonymized
• Billing and financial records are retained for 7 years as required by tax and accounting regulations in Tanzania
• Server logs and usage data are retained for 12 months for security and debugging purposes, then permanently deleted
• You may request earlier deletion of your data by contacting us at hello@senda.co.tz, subject to legal retention requirements
• Upon account deletion, all contact lists and subscriber data associated with your account are permanently removed within 90 days

• We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors
• We will notify you of material changes by sending an email to the address associated with your account and by posting a prominent notice on our website
• The "Last Updated" date at the top of this page will always reflect the most recent revision
• Your continued use of Senda after any changes constitutes your acceptance of the updated Privacy Policy
• We encourage you to review this page periodically to stay informed about how we protect your information